Security’s subscription-based RMR model has long been the backbone of the industry and in fact precisely what attracted the Big Tech/Goliath companies (and VCs) that today’s neighborhood and regional alarm dealers now routinely battle.
To protect their RMR-generating accounts and valuations from competitors/takeovers, especially faced with the upcoming 3G/CDMA sunsets and vanishing POTS lines, traditional alarm companies need to work smarter and partner with a smart manufacturer that knows
their business, as they face the challenge of finding staff, time and funding for replacement hardware.
Leading StarLink Cell Communicators by Napco continue to be the reliable low-cost, universal solution more dealers turn to. After all, who would know alarm communications requirements, codes and applications better than a respected manufacturer of professional security and fire panels serving them for decades?
Beyond StarLink’s reputation for dependability even in fringe areas, as a universal solution for any panel/ FACP 12V or 24V, pioneering Panel-Powered Technology, more dealers simply find code-compliant StarLink Communicators install faster, and perform better, in mere minutes and at a cost that’s a fraction of any other product on the market.
All StarLink Cellular Communicators, including intrusion, connected home/ biz services and/or commercial fire models, offer the oft-imitated but unbeatable Tradeup Program incentive of $100/radio for trading up from POTS, old radios/ networks and even on new construction.
The promotion helps dealers minimize net equipment costs to ease sunset transitions and POTS replacements — effectively making the intrusion communicator FREE, and StarLink Connect/Hub or Fire models under $50 net.
With StarLink Fire, dealers earn incremental new fire RMR while saving their accounts and end-user budgets about 50% annually over leased landlines — it’s a win-win. There’s even a virtual “closer” calculator tool that lets dealers enter actual POTS costs vs. cellular to demonstrate annual savings.
To help market and win more RMR accounts, all StarLinks feature free customizable statement stuffers and mailers for trading up all kinds of accounts from POTS or old sunsetting radios.
Author
Judy Jones, Vice President, Marketing, NAPCO Security Technologies
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